The Grauburgunder from the Groh winery is a Rheinhessen homage to Marburg. Complex, playful, artisanal, young, modern, and traditional. The MARBURGUNDER® embodies the city of Marburg in a bottle. As a "Partner in Wine," the GIESSLING®, a Riesling for Giessen a city close to Marburg, was also developed. In addition to branding, both brands underwent official trademark registration. Extensive print and marketing campaigns were designed for the product launch.
own
22. März 2022
Branding , Product Design
Product Design
What would Marburg be without Gießen? Two university towns that couldn’t be more different. That’s why each of these cities deserves its own wine. Central Hesse’s balanced contrast. For Gießen, a Riesling. For Marburg, a Pinot Gris. In parallel with the development of the MARBURGUNDER®, the GIESSLING® was created. After all, a wine rarely comes alone.
